BusinessSystemKit

Step 02 of 6 · Clients

Customer Journey Map How customers find you, buy and come back

Revenue is customers moving from first contact to repeat purchase. These templates map that journey stage by stage, with the numbers at every step, so you can see where customers and money leak out.

Get the templates — $[XX] See what's inside
  • 5 templates
  • Step-by-step instructions
  • 1:1 session Soon

Sound familiar?

If this sounds like your company, the problem is not the product, it is the path to it.

  • Leads come, sales don'tPlenty of interest, few paying customers, and no idea where they drop off.
  • One-time buyersCustomers buy once and never come back.
  • Marketing in the darkYou spend on channels without knowing which ones bring clients.
  • Everyone sells differentlyEvery manager has their own way of talking to clients.

What's inside

5 templates for this step. Each one comes with instructions: where to take the numbers from and how to read the result.

  1. A

    Customer journey map

    Every stage from first contact to referral: what the client does, feels and needs.

  2. B

    Customer segments

    Who your best clients are, what they buy and why they choose you.

  3. C

    Funnel & conversion

    Customers at each stage and the conversion between stages.

  4. D

    Customer interview guide

    Questions to learn why clients buy, stay or leave.

  5. E

    Repeat & churn

    Who comes back, who leaves, and how much revenue each group brings.

Funnel · March Example data
  1. Visitors10,000
  2. Leads800 · 8%
  3. First call320 · 40%
  4. First purchase96 · 30%
  5. Repeat purchase29 · 30%
The weakest conversion is where you start. Each stage becomes a process in step 03.

After this step

You see the whole path

One map of how a stranger becomes a loyal client.

You find the leak

The stage where most customers and money are lost.

You know your best clients

Which segments to focus marketing and sales on.

Get step 02

Buy this step on its own, or get all six steps as one connected system.

Customer Journey Map

All templates for step 02.

$[XX]
  • 5 templates
  • Step-by-step instructions
  • 1:1 review session Soon
Buy step 02

The full kit — 6 steps

Templates for all six steps, in order. A connected system you can run again every cycle.

$[XX] vs $[XX] bought separately
  • Templates for all 6 steps
  • Instructions for each step
  • 1:1 review sessions Soon
Get the full kit

FAQ

We are B2B with long deals. Does it fit?

Yes. The stages are yours to define: from first meeting to signed contract and renewal.

Where do the numbers come from?

From your CRM, sales reports or even a simple list of deals. The instructions show what to count at each stage.

Do I need step 01 first?

It helps: the P&L tells you which revenue lines matter most. But you can start here if sales are the main pain.

Do you offer a session to review it?

Not yet. 1:1 review sessions are coming soon.

Next: step 03

Processes

The work behind every stage of the journey.